Why Snapchat Streak Value So Much?

If you don’t know, streaks are created within Snapchat after you’ve talked to someone (sent and received a snap) for more than 3 days in a row. This is displayed as a number next to their name, and the higher the number, the longer you’ve talked.

I’m a junior in high school and I currently have about 250 streaks and a Snapchat score of about 450,000 (for all you non-snappers that means I have sent or received 450,000 individual Snapchats, not including the actual chats on Snapchat I’ve sent and received which would likely total another 100,000 due to group chats etc.) It feels like I’m introducing myself to Snapchat anonymous lol.

I frequently question why I have so many and why I spend my time sending streak snaps and opening the endless stream of replies. At one point I even took a break for a week (and had one of my friends keep my streaks for me) and in their words. “What the f*ck is wrong with you it takes me 10 minutes to send one snap.) I can’t really blame them for that and it’s true… a good amount of my time in the morning is spent dealing with Snapchat. (Incase you’re interested in that, it achieved nothing and I was right back at it a week later. No freeing feeling, no sudden realization, and absolutely no difference.)

However, I’ve thought about it and it’s actually a good thing to do for a bunch of reasons:

  • It’s a routine. I like routines and in the morning or at night it’s just what I do. Streaks, shower, Starbucks, school. The perfect alliteration.
  • It’s a point of pride. Even though my longest one is only about 550 days, it’s still something I achieved and I pride myself on.
  • More importantly, it’s a point of popularity. It’s sad, but this can be measured by how many people you snap, and the more streaks you have, the more you snap. When someone sees that you have 100+ unopened snapchats while looking over your shoulder, they respect you on a very basic teenage level. That little bit of respect goes a long way however.
  • It’s a community. All of my streaks are part of my extended family, and I make a point to talk to them each individually as well, or speak in person every so often.
  • It’s a great way to keep in touch. About 25% of my streaks are people from different states that I’ve met through various activities etc. and if I ever need anything from them, it’s much easier to call on someone who I’ve talked to a few times a day for a year straight than it is to hit someone up out of the blue.
  • It’s a great place to have a conversation. No, don’t get the wrong idea. I’m not one of those people who puts black screens with their feelings or something like that. But if I need help deciding something or I need advice or even just to say something like f*ck school (my most popular message, that’s where I turn to first.
  • It gives me something to do. I can always open snapchats in public or while waiting if I have nothing to do or need to busy myself for a few minutes or a few hours.
  • And finally, it’s just what we do. It’s not rational or explicable just like most of the things teenagers do. It is the perfect outlet for me and millions of other teens to do our own thing and talk our own way.

Snapchat is used by millions of people, and perhaps the greatest demographic is teenagers who frequently keep streaks. I’m happy to say I am a part of that group and likely won’t leave for a long while. Don’t comment that I’m wasting my life away doing this, because trust me, I’m well aware.

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